Agency: Catapult Marketing
Role: Art directer
Situation: Catapult Marketing was excited for the opportunity to pitch for Fiji Water. They wanted an out-of-the-box campaign that drew on the exoticism of the brand.
Concept: Drawing inspiration from Surrealist artist Magritte and Dali, we framed the bottle in a variety of “exotic” and surreal contexts, allowing consumers to imagine “Tasting Paradise”.
Application: Concept, pitch deck