Fiji Water

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Agency: Catapult Marketing

Role: Art directer

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Situation: Catapult Marketing was excited for the opportunity to pitch for Fiji Water. They wanted an out-of-the-box campaign that drew on the exoticism of the brand.

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Concept: Drawing inspiration from Surrealist artist Magritte and Dali, we framed the bottle in a variety of “exotic” and surreal contexts,  allowing consumers to imagine “Tasting Paradise”.

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Application: Concept, pitch deck