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Jesse
Finley
Reed
NF_interior.jpg
LA Opera: Plácido Domingo Awards Dinner
Identity & Collateral
Role: Art Director/Designer
Situation: The LA Opera needed to create an identity and collateral for the 2019 Plácido Domingo Awards, which featured the opera El Gato Montés about a Spanish bull fighter.
Solution: Conceptualize a design that would be evocative of El Gato Montés, as well as appealing to the Hispanic opera community. The bold red color and shape was reminiscent of the motion of a matador’s muleta and its motion. Gold pantones and foils complimented the dramatic cover and interior.
Execution: Invitation, Website, Social Media Collateral
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