"Meet the Peapod"
Chrysler and Arnell's Urban Electric Vehicle Promotional Campaign
Role: Art direction and design
Situation: Chrysler and Arnell partnered together to develop their first urban electric vehicle, the Peapod, and wanted promotional campaign that complimented it playful spirit.
Task: Introduce the Peapod to New York City consumers, specifically targeting young, eco-conscious high-new worth individuals through a promotional campaign.
Execution: Promotional advertising campaign, brochures, clothing, pins, stickers, website