"Meet the Peapod"

Chrysler and Arnell's Urban Electric Vehicle Promotional Campaign

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Agency: Arnell

Role: Art direction and design

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Situation: Chrysler and Arnell partnered together to develop their first urban electric vehicle, the Peapod, and wanted promotional campaign that complimented it playful spirit.

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Task: Introduce the Peapod to New York City consumers, specifically targeting young, eco-conscious high-new worth individuals through a promotional campaign.

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Execution: Promotional advertising campaign, brochures, clothing, pins, stickers, website

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