Design & Art Direction: Jesse Reed
Situation: TBD wanted to position itself as a new way to stream content, where literally ANYTHING could be next. Wild, unconventional and over-the-top, its goal was to smash the existing order with quick, consumable bites of media.
Solution: Conceptualize TBD as a motion-based logo derived from a slot machine– a sense that any combination was possible. Build out an icon library that could be mixed into the movement of the letters as well.
Execution: Logo, Brand Attributes, Brand Book & Style Guide