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Jesse
Finley
Reed
Vanguard
Role: Creative Director, Photography, Design
Situation: The Los Angeles LGBT Center (formerly LA Gay & Lesbian Center) was producing a monthly Vanguard newsletter. It was dated and not serving a primary goal of engaging membership and translating into development/giving.
Solution: Redesign the newsletter as a monthly magazine, with the longterm strategy of developing an in-depth quarterly following the re-brand of the organization. The model was based on alumni giving
publications from universities.
Execution: Conceptualization, design and execution of print publication. created Vanguard Now, a website to host content
EVOLUTION
COVERS
LAYOUTS
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