Vanguard

Role: Creative Director, Photography, Design

Situation: The Los Angeles LGBT Center (formerly LA Gay & Lesbian Center) was producing a monthly Vanguard newsletter. It was dated and not serving a primary goal of engaging membership and translating into development/giving.

Solution: Redesign the newsletter as a monthly magazine, with the longterm strategy of developing an in-depth quarterly following the re-brand of the organization. The model was based on alumni giving

publications from universities.

Execution: Conceptualization, design and execution of print publication. created Vanguard Now, a website to host content

EVOLUTION
COVERS
LAYOUTS

© 2020 Jesse Finley Reed