WHAT RU INTO?
New sexual health campaign to coinside with the opening of the Los Angeles LGBT Center's West Hollywood location.
What RU Into? is a campaign conceptualized to shed the stigma of the past. Influenced by mobile hook-up apps, we created a set of emoji that encompassed a whole range of sexual expression, along with the message that whatever your into, the Center will meet you where you're at and provide you with the best possible options for your health. Photographs were all shot in locations in West Hollywood.
Client: Los Angeles LGBT Center
Role: Creative Director, Design, Copywriting
Photography: Kyle Jackson
Graphic Design: John Palmer, Tod Barnett
Web and mobile sites were developed for the campaign. This included comps for a social media strategy, allowing individuals to upload their own profile file pics, and personalize it with the campaign assets, and share on social media.
Web and mobile banner ads developed to promote the campaign. Targeted advertising buys on Facebook, Grindr and Scruff.
Comps for sidewalk paintings along Santa Monica Blvd in West Hollywod.
Various print ads which ran in publications including Frontiers, Adelante, POZ, Vanguard
Comps for billboards and bus shelters scheduled to run on Santa Monica Blvd in West Hollywood and Hollywood.
T-SHIRTS - AMBASSADORS
Part of the brand strategy was to have Safer Sex Ambassadors working in the field, imparting knowledge and connecting clients to care.